We are seeking a dynamic and creative Content Marketing Specialist to join our team. In this role, you will assist in developing and executing our company’s digital marketing strategy, with a focus on driving brand awareness and optimizing company growth through content.
Key Responsibilities:
Collaborate in the creation and development of company communications, presentations, and marketing materials.
Understand how digital marketing channels work together to drive business growth and optimize performance.
Collect and analyze data on customer demographics, purchasing behaviors, and market trends to identify new opportunities.
Conduct in-depth research on consumer opinions, industry trends, and competitor strategies.
Lead the design and development of the company’s website as part of a rebranding initiative.
Create and maintain consistent, engaging content across all digital platforms to reinforce brand messaging both online and offline.
Develop SEO-optimized product pages to enhance search visibility and user experience.
Perform competitive analysis to identify keyword gaps and optimize content for better rankings.
Produce compelling email content, including copy and graphics, to support marketing campaigns.
Qualifications:
Bachelor’s Degree in Business Administration, Marketing, Communications, or a related field.
Minimum of 9 months of relevant experience in content marketing, digital marketing, or a similar role.
Strong understanding of SEO, content strategy, and digital marketing trends.
Excellent written and verbal communication skills, with an eye for detail.
Proficiency in digital content creation tools and web design platforms.
Salary:
Competitive salary range of $47,500 - $57,500 per year, based on experience.
What We Offer:
A collaborative and forward-thinking work environment.
Opportunities for professional growth and development.
Comprehensive benefits package including health, dental, and retirement plans.
If you are passionate about content marketing and excited about driving brand growth, we encourage you to apply!
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